The Big Red Fez: How to Make Any Web Site Better by Seth Godin

The Big Red Fez: How to Make Any Web Site Better



Download The Big Red Fez: How to Make Any Web Site Better



The Big Red Fez: How to Make Any Web Site Better Seth Godin ebook
Publisher: Free Press
Page: 112
ISBN: 9780743227902


YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential ...

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